Nurturing new talent for a sustainable future

In the last decade most large companies have changed their business model, acknowledging the importance of including environmental and social aspects of performance. Today, many multinational enterprises all over the world engage in building sustainable business practices.

Mitsubishi Electric, one of the world’s leading names in the manufacture and sales of electrical and electronic products and systems recognizes the need for an open-minded consideration of business and actively works to create a synergy between its corporate values and the United Nations’ Sustainable Development Goals (SDGs). The SDGs address the global challenges we face, including those related to climate change, inequality and environmental degradation.

Technology is Mitsubishi Electric’s core competence and its development is driven by R&D. The company tackles R&D to drive corporate growth and to address key social issues: urban congestion, global warming, energy and water shortages. Efficiency and minimizing environmental footprint are key to Mitsubishi Electric’s strategy, as well as improving the quality of life through technology and product development.

However, whilst engaging in meeting the Sustainable Development Goals, the company is aware of the importance of taking into account the people who will be in charge of achieving those targets in the future.  To guarantee the next generation of bright minds maintains its engagement in social issues, Mitsubishi Electric has launched a science and technology competition: the Mitsubishi Electric Cup. 

This technology contest was first launched in China in 2007 with the aim of arousing university students’ interests in learning technology, building up innovation capacity and cooperation spirit, as well as improving their self-management ability and communication skills. The positive outcome of the event has promoted its rapid international growth. Innovations have varied between intelligent traffic control systems which use the Internet of Things, garbage-disposal robots and even smart water and waste management technology.

The importance of sustaining young talent to develop a more sustainable and innovative society is  increasingly taken into account globally and sees universities and corporations collaborating on a progressively bigger number of initiatives. 

Mitsubishi is intensively engaged in nurturing young talent, and the Mitsubishi Electric Cup is indeed part of this commitment, supporting new innovators in their pursuit of new solutions and helping them build their road to a better future.

Martina Mascaro

Want to know more about the Mitsubishi cup? 
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